Privacy Policy | South American Luxe

Last updated: 24 October 2026.

South American Luxe S.A.C. (“South American Luxe”, “we”) respects your privacy. This policy explains what personal data we collect when you visit southamericanluxe.com and saluxetravel.com or contact us, why we use it, who we share it with and how you can exercise your rights. We process personal data in accordance with Peru’s Personal Data Protection Law, Law No. 29733, and its regulations, and we respect the rights of visitors from the European Union and the United Kingdom under the GDPR.

Who is responsible for your data

South American Luxe S.A.C., RUC 20613990667, Conjunto Habitacional Pachacuteq, Bloque A, Cusco, Peru. Email: info@southamericanluxe.com. WhatsApp: +51 941 011 159.

What data we collect

Data you give us in our forms: your name, email address, phone or WhatsApp number, number of travellers, travel dates, trip length, accommodation preferences, destinations of interest and any notes you add.
Data you share when you write to us by email or WhatsApp, and the information needed to book your trip, such as passport details, dates of birth or dietary needs, only when you decide to book.
Campaign data: when you arrive from an advertisement, the page you landed on and campaign identifiers such as the Google Ads click ID (gclid) and UTM parameters are attached to your request.
Technical data: pages visited and browser information collected through cookies, as explained below.

Why we use your data

To answer your request and prepare a tailor-made travel proposal.
To book and manage the services of your trip: hotels, flights, trains, transport, guides and excursions.
To assist you before and during your journey.
To measure which advertising brings us enquiries, only as allowed by your cookie choice.
To comply with our legal, tax and accounting obligations as a registered travel agency in Peru.

We use your data with your consent when you send a form or write to us, to carry out the travel contract when you book, and to meet our legal obligations. We do not sell your personal data.

Who we share it with

Travel suppliers that provide the services of your trip, such as hotels, airlines, rail companies, transport companies, local guides and our partners in other South American countries, only with the data each one needs.
Service providers that host our website and handle our email.
Google, to measure the results of our advertising, if you accept advertising cookies.
Public authorities, when the law requires it.

Some of these recipients are located outside Peru. When we transfer data abroad, we do so to provide the services you requested and with appropriate safeguards.

Cookies and advertising

Our Google Ads landing page, saluxetravel.com, uses the Google tag to measure visits and the enquiries that come from our Google Ads campaigns; southamericanluxe.com does not use it. On that page we use Google Consent Mode: visitors from the European Economic Area, the United Kingdom and Switzerland see advertising cookies switched off until they accept them in the cookie banner, and every visitor can accept or decline them. You can change your choice at any time with Cookie Settings at the bottom of that page. Your choice is stored in your browser.

Essential storage that makes the site work, such as remembering your cookie choice or the form you have just sent, does not need consent.

How long we keep your data

We keep enquiry data for as long as needed to answer you and follow up on your trip request, and booking data for the periods required by tax and tourism regulations. After that, we delete or anonymise it.

Your rights

You can request access to your personal data, its correction or deletion, object to its use or withdraw your consent at any time. Under Law No. 29733 these are your rights of access, rectification, cancellation and opposition. Write to info@southamericanluxe.com and we will reply within the legal periods. If you are not satisfied with our answer, you can contact Peru’s National Authority for Personal Data Protection or, in the European Union, your local data protection authority.

Security

We protect your data with technical and organisational measures, such as encrypted connections and restricted access to the systems where we store your requests.

Children

Our forms are intended for adults planning a trip. We only process the data of minors travelling with their families, provided by their parents or guardians to book the trip.